Give a gift card: make them happy, let them choose! 🎅 
Give a gift card: make them happy, let them choose! 🎅 

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The history of the Advent Calendar

Take a behind-the-scenes look at the creation of our Advent calendars, from idea to prototyping to creation.
The history of the Advent Calendar

From idea to creation

At Papa Pique et Maman Coud, we like to keep bringing you new products. At Christmas, we particularly like to surprise you. This year, our teams worked on a project that was close to our hearts: a 100% fabric advent calendar, designed for women, to pamper them before the festive season!  

The Advent calendar

Request survey

Including our customers in our projects was an obvious choice for this Christmas project. We asked our customers about their Advent calendar shopping habits and their wishes for this future new product. After analyzing our customers' expectations, we came up with a prototype.  

Prototyping the advent calendar 

Each product is designed and imagined in advance at our premises in Saint-Philibert. For this new item, a prototype was needed to confirm the feasibility of the creation, as well as all the technical characteristics such as pocket sizes, folding, quantity of fabric required... This advent calendar has been designed using fabric scraps from our mask production, to limit our environmental impact.

Local manufacturing for a reusable product

Conceived and designed by our Creative team, this Advent calendar is a collaborative, local project. The fabrics were cut by the ICAM production school in Vannes, which trains and supports young people on the road to reintegration. The sewing of the pouches and their assembly were entrusted to the Breton sewing workshop Althaga, an intergenerational collective of women with a passion for sewing... Several employees then applied the sequins to the 24 calendar numbers. A real team effort!

A reusable product

This fabric Advent calendar is a decorative object in its own right, and will easily find its place among your Christmas decorations. Designed to be strong and durable (even if it doesn't like being washed), this calendar is also easy to store: simply roll it up. It'll be with you for years to come, and will help you pass on this wonderful Christmas tradition to your children and grandchildren.

Not one but two Advent calendars

For all those who like to treat themselves before Christmas, our Advent calendar has been designed in two versions. The first version is ideal for people who like to fill in their own calendar and share an authentic moment with their family. For the second version, we've gone all out and filled it with original surprises selected by ourselves.

Ideas for filling your own calendar
 

Partners to discover 

In the filled version, you'll find 14 PPMC gifts: new or emblematic brand accessories that you're sure to love! In the 10 other boxes, we've slipped in some lovely gifts from partner brands we've fallen for and absolutely wanted you to discover. Brands that share our values: authenticity, pleasure and creativity. 

You'll love items from Margot & Tita, Lamazuna, 16h24, Monbana, Charlotte bio, Les Petites Chouquettes, La Trinitaine, Hairlust, Mademoiselle Breizh and Polaar.

Our exclusive, very limited-edition 2023 Advent calendars will amaze you! A totally new "surprise" Advent calendar, which we've filled with Papa Pique and Maman Coud accessories and partner brands, and an empty DIY Advent calendar that you can personalize and complete with the surprises of your choice.